VanMoof S5 & A5
Art direction and concept creation for the launch of VanMoof’s S5 and A5. The setting is a projected version of the city, displayed behind and below the bike and reflected in shimmers of light off of the frame. We wanted to bring cycling through the city into an enclosed setting where the bike stood still, yet the city continued to revolve around us.
Concept & art director: Jordan Carr
Creative director: Colin Cornwell
Creative producer: Samara van der Valk
Render and animation: Services Généraux
The second phase of the launch uses the same concept but in a simpler studio environment. We shifted the direction and wanted to focus more on the bike in its purest form.
Art director: Jordan Carr
Creative director: Colin Cornwell
Producer: Samara van der Valk
Render and animation: Services Généraux
