VanMoof S4 & X4

Art direction and concept creation for the launch of VanMoof’s S4 and X4. The idea revolved around the 4 unique frame colours, ensuring the creative was fun and did not take itself too seriously. We wanted these bikes to float effortlessly to reflect how easy they were to ride. Each creative was replicated for each frame in all colours.

Art director: Jordan Carr
Creative director: Colin Cornwell
Creative producer: Samara van der Valk
Render and animation: The Dink
Launch film editor: David Schagerström
Copywriter: Anna Holbrook

Vanmoof_ProductStills_S4_IconicFull_1x1_FOAM.png
Vanmoof_ProductStills_S4_IconicDetail_1x1_GREEN.png
Vanmoof_ProductStills_S4_SimpleFull_1x1_YELLOW.png
Vanmoof_ProductStills_S4_SimpleDetail_1x1_PURPLE.png
Vanmoof_ProductStills_X4_IconicDetail_1x1_FOAM.png
Vanmoof_ProductStills_X4_SimpleDetail_1x1_GREEN.png
Vanmoof_ProductStills_X4_IconicFull_1x1_YELLOW.png
Vanmoof_ProductStills_X4_SimpleFull_1x1_PURPLE.png

Before launch we created a hype phase based around the same concept but only using flat colour animations. This was a nod to the colours that will would be announcing without showing off any details of the new VanMoof S4 and X4.

VM_SXHype-Post-2b.jpg
VM_SXHype-1x1_Still-2.jpg
VM_SXHype-Post-9b.jpg
VM_SXHype-1x1_Still-4.jpg
VM_SXHype-Post-11b.jpg
VM_SXHype-1x1_Still-1.jpg
VM_SXHype-Post-8b.jpg
VM_SXHype-1x1_Still-3.jpg