VanMoof Apple Guides
In collaboration with Apple we created a concept with Apple Guides, a new way to explore your city. VanMoof riders know their cities better than anyone and we want to provide a platform where they can show their unique areas or places of interest.
We can create profiles based on riders in their current city. You are then able to browse their different personalities and interests selecting a route that might be interesting to you. Maps will guide you around these cities with prompts telling you where to stop, refresh and explore.
Concept creation and design: Jordan Carr
Concept creation and copywriting: Ruth Cornish